Walmart announced on Tuesday that it has completed its acquisition of self-service streaming TV advertising platform Vibe.co. The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, the retailer’s connected TV advertising platform. The Wall Street Journal previously reported that Walmart was paying $1.4 billion for the acquisition. Vibe.co’s platform enables small- and medium-sized brands to launch streaming TV campaigns across publishers. By combini…
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