AI search is rapidly becoming the default, whether users like it or not. In just a year’s time, Google’s AI-generated answers in search, known as AI Overviews , have gone from appearing in 15% of searches to 43%, according to a new report, driving a shift in how web users consume information online. In a recent analysis of the generative landscape, market intelligence firm Similarweb noted that what began as an AI layer on top of search has become an integral part of the search jour…
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