Technology2 Jun 2026SEO 801 min read

Analysis: Apple’s MacBook Neo is winning over a new generation of buyers

Nearly three months after its debut, Apple’s MacBook Neo is emerging as an early success story, helping the Cupertino company reach new customers and cha…

Nearly three months after its debut, Apple’s MacBook Neo is emerging as an early success story, helping the Cupertino company reach new customers and challenging long-held assumptions about who buys a Mac. Apple shipped 1.1 million MacBook Neo units in the quarter ended March, according to data from market intelligence provider IDC, shared with TechCrunch, ahead of the recent MacBook Air (M5) and MacBook Pro (M5) launches. Those MacBooks shipped over 900,000 and 550,000 units, respectivel…

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