Whether you like it or not , Amazon continues to put AI at the center of the shopping journey. The company announced Wednesday “Alexa for Shopping,” its new personalized AI shopping assistant, powered by Alexa+. Notably, the experience will replace Rufus, its generative AI shopping assistant that launched in 2024. According to the company, Alexa for Shopping is designed to offer a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. While Rufus focu…
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